Introduction

TikTok Shop has rapidly become one of the most powerful platforms for eCommerce growth, especially when combined with strategic influencer marketing. Brands are no longer relying solely on paid ads; instead, they are leveraging affiliate creators, UGC content, and influencer-led sales strategies to drive consistent GMV and long-term growth. In this blog, we will explore how TikTok Shop and influencer marketing work together and why brands are shifting towards creator-driven commerce.